Proviniti
Proviniti is a process intelligence and optimization company that helps organizations understand how work truly gets done by using data-driven insights to uncover inefficiencies, reduce risk, and improve performance. I contributed by shaping Proviniti’s visual storytelling, brand messaging, and creative direction, translating complex technical capabilities into clear, approachable narratives and cohesive design systems that support trust, clarity, and scalable growth across digital and marketing touchpoints.
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Client
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Finance
Technology
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Branding
Digital & Print Materials
Case Studies
Marketing
Merchandise
Photography
Operations
Social Media
Website Design
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Chris Murphey, Lucy Pellegrino, Jorge Santiago
Highlighted Work
EVENTS
Designing moments
where ideas meet people.
Proviniti’s events were designed as full brand experiences, from initial concept through post-event engagement. I led the creative and strategic execution across a wide range of events, including workshops and seminars, ServiceNow Knowledge, Sales Kickoff (SKO), happy hours, executive briefings, and partner-hosted experiences. My work spanned the entire event lifecycle, encompassing visual identity and creative direction, social media content, signage and environmental graphics, merchandise and swag, presentation decks, on-site setup and brand execution, promotional campaigns, email marketing, and post-event follow-up initiatives. Each event was treated as an opportunity to tell Proviniti’s story in a cohesive, intentional way, creating meaningful connections, driving engagement, and leaving a lasting impression beyond the event itself.
SOCIAL MEDIA
Driving Business Efficiency and Impact
Social media showcases expertise, shares actionable insights, and builds trust with the process improvement community. Channels highlight solutions, thought leadership, and customer success, connecting professionals who value efficiency, innovation, and measurable results.
B2B Thought Leadership & Industry Positioning
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Position Proviniti as a trusted leader in IT solutions while showcasing expertise, innovation, and measurable business impact.
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Industry insights and thought leadership on process optimization and IT solutions
Case studies demonstrating client ROI and transformation
Strategic announcements, product updates, and service offerings
Community and partnership highlights
Commentary on trends in analytics, automation, and business efficiency
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Trusted. insightful, human.
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Strengthened Proviniti’s authority in IT solutions and operational optimization
Increased professional engagement with case studies, insights, and strategic updates
Reinforced brand positioning through consistent, value-driven content
Improved visibility among decision-makers, partners, and enterprise clients