Fortuna

Fortuna is a forward-thinking financial services company dedicated to creating inclusive, accessible, and technology-driven banking experiences. I led creative direction and visual storytelling, ensuring the brand’s mission and values were reflected in cohesive, engaging experiences across all touchpoints. I worked closely with marketing, product, and content teams to develop campaigns and assets that resonated with diverse audiences while maintaining consistent brand impact.

Fortuna Page

  • Client

  • Finance

    Technology

  • Branding

    Card Design

    Digital & Print Materials

    Events

    Marketing

    Merchandise

    Photography

    Operations

    Social Media

  • Jamie Cavicchia, Jared Katz, Elim Kwok, Jordan Monello, Jessica Pirson, Vince Puma

Highlighted Work

CARD DESIGN

Designed for Everyday Spending

The Fortuna Visa® Debit Card pairs physical and virtual access with nationwide fee-free ATMs and a 3.00% APY, bringing flexibility and value into one intuitive product that supports how people spend, save, and move through their day.

SOCIAL MEDIA

Building a Digital Banking Community Across Every Platform

For Fortuna, social media is more than content. It is community building, financial empowerment, and brand storytelling in motion. Each platform serves a distinct purpose while reinforcing Fortuna’s values of inclusivity, integrity, accessibility, and community. From consumer-facing engagement to professional thought leadership and educational video content, every channel works together to create a cohesive digital ecosystem.

Instagram & Facebook

B2C Community & Lifestyle Banking

Fortuna Instagram
Fortuna Facebook

  • Build brand awareness, humanize digital banking, and foster an engaged financial community.

    • Seasonal campaigns (Fall, Holidays, Financial Literacy Month)

    • Credit card education made visual

    • Lifestyle-forward visuals

    • Reels and short-form video

    • Community-driven storytelling

  • Approachable, empowering, warm, visually engaging

    • Increased engagement through education-forward carousel formats

    • Expanded reach through short-form video campaigns

    • Strengthened brand affinity through seasonal storytelling

  • Questions happen. Life happens. That’s why Fortuna’s customer support is built to be responsive, helpful, and human. You’re never navigating finances alone.

    Need help? Visit https://support.myfortuna.com/hc/en-us

  • Even with a steady income, many Americans are managing day-to-day expenses without extra cushion. Fortuna helps make every paycheck work smarter, providing tools and resources to plan, save, and gain confidence in everyday money management.

    #DidYouKnow #FinancialWellness #FortunaFinance #MoneyMindset #DigitalBanking #FortunaCommunity

  • Happy Halloween! 👻 🎃

    Between eating out and groceries, food costs can sneak up like a ghost and drain your budget. With Fortuna, your money is safe, secure, and working smarter for you.

    #FortunaBank #SmartBanking #BudgetTips #HappyHalloween

  • Fortuna is heading to Staffing World 2025 in Orlando, FL!

    We can’t wait to connect with leaders, innovators, and changemakers in the staffing industry. This event is all about building community, sharing ideas, and shaping the future of work, and we’re proud to be part of it!

    Come connect with us at booth 1310!

    #StaffingWorld #Staffing #Recruiting #Leadership #FutureOfWork #Fortuna

  • January is Financial Wellness Month! Make the switch to Fortuna and start your year with ease and confidence. Your finances should never leave you questioning.

  • Share your spending story with us!

    #yourfinancialally #comingsoon

  • Stay organized with Fortuna’s app! Track every transaction, anywhere, anytime! Download today

  • Think you’re smarter than your paycheck? Time to put your money smarts to the test! Swipe through our quiz and see if you’re a financial wizard or just winging it. Spoiler: Fortuna’s here to boost your money IQ with no fees and real rewards.

    Ready to level up? Comment your answers below!

    #MoneySmarts #FinancialReflexes #FortunaFinance #EarnedWageAccess #SmartMoneyMoves #FinancialWellness

LinkedIn

B2B Thought Leadership & Industry Positioning

Fortuna LinkedIn

  • Position Fortuna as a forward-thinking fintech leader while building trust among partners, investors, and financial professionals.

    • Mission-driven brand storytelling

    • Executive and leadership insights

    • Fintech trends and innovation commentary

    • Community impact highlights

    • Product launches and strategic milestones

  • Credible, insightful, community-driven, confident

    • Elevated brand authority within the fintech space

    • Increased professional engagement on thought leadership posts

    • Strengthened positioning through consistent value-driven messaging

    • Improved visibility among industry audiences

  • Why settle for less? Upgrade your business to a Fortuna All-in-One account!

  • October is Financial Planning Month, and it’s a great time for for employers to assess and enhance their financial wellness initiatives.

    Which financial benefit would most positively impact your employees' financial well-being?

    A. On-demand access to earned wages

    B. High-yield savings options

    C. Fee-free ATM access

    D. Credit score viewing

    Engage with the poll and share your thoughts in the comments. Let's discuss how businesses can support their teams in achieving financial stability and growth.

    #FinancialPlanningMonth #EmployeeWellness #BusinessFinance #Fortuna #FinancialWellness #B2BFinance #SmartBanking

  • We’re excited to connect with professionals shaping the future of the PEO industry at the PACE PEO Association Annual Conference, April 26–30 in New Orleans.

    Fortuna helps reduce financial strain for employees by offering businesses a single, no-cost solution for:

    ✅ Earned Wage Access

    ✅ Digital banking

    ✅ Payroll direct deposit

    Will you be there?

    Comment below or send us a message to schedule a time to chat with Vincent Puma. If you're exploring new ways to better support your clients and their employees, we’d love to show you how Fortuna can help boost employee well-being and drive business results.

    #PACE #PEO #HRTechnology #FinancialWellness #EarnedWageAccess #EmployeeBenefits #DirectDeposit #Fortuna

  • As open enrollment season approaches, employers have a unique opportunity to go beyond checking boxes. It’s a moment to connect benefits with real employee impact.

    80% of employees say financial wellness benefits would make them more loyal to their employer.¹

    Yet only 38% understand what’s already available.²

    Closing that gap builds trust, retention, and long-term stability.

    With Fortuna, employers can provide their teams with the tools to create confidence, clarity, and financial security. 💙

    Sources:

    ¹ PwC’s 2024 Employee Financial Wellness Survey

    ² ADP Client Survey, Jan 2025

    #OpenEnrollment #FinancialWellness #EmployeeBenefits #DigitalBanking #Fortuna

  • Learn how Fortuna’s account options can help your company create a more financially resilient and motivated workforce.

    https://myfortuna.com/for-employers/

  • Paper paychecks are still a thing in 2025. Wild, right?

    Manual processing. Lost checks. Confusing bank delays.

    HR teams and employees deserve better.

    Fortuna's integration with PrismHR enables PEOs to:

    ✅ Eliminate paper paychecks

    ✅ Streamline wage distribution

    ✅ Reduce time spent on pay-related support

    ✅ Offer a real financial wellness benefit at no cost

    Let your team breathe again. Let your clients & their employees thrive.

  • Rising costs and limited banking options create financial stress that impacts workplace performance. Fortuna’s solutions help businesses provide employees with better financial benefits reducing stress, avoiding high-interest loans, and improving focus on the job. A financially healthy workforce is a more productive one.

YouTube

Educational & Financial Empowerment Videos

Fortuna YouTube

  • Deliver accessible, easy-to-understand financial education that builds long-term trust and reinforces Fortuna’s role as a supportive digital banking partner.

    • Product explainer videos (All-in-One Banking, Earned Wage Access)

    • Digital banking feature walkthroughs

    • App tutorials and onboarding guides

    • Employer & partner solution overviews

    • Financial education content

    • Spanish-language support and training videos

    • Promotional campaign videos

    • Short-form informational content

  • Clear, supportive, educational, empowering

    • Strengthened trust through transparent education

    • Increased watch time on value-driven content

    • Improved retention through structured, hook-forward scripting

    • Expanded brand authority through consistent video publishing

EVENTS

Bringing Fortuna Into the Real World

For Fortuna, events are where brand becomes experience. Beyond digital platforms, in-person moments create tangible connections. From industry conferences to internal leadership gatherings, every touchpoint was designed to feel cohesive, elevated, and unmistakably Fortuna.

Events such as Prism Live and Vensure Sales Kickoff provided opportunities to translate Fortuna’s digital-first identity into immersive, real-world environments. Each element was thoughtfully crafted to ensure brand consistency while creating moments of engagement and impact.

Next

Proviniti