Ogilvy Health

During my time as a Production Artist at Ogilvy Health, I had the privilege of interning and working part-time during college, and it was an incredible experience. In this role, I focused on conceptualizing ideas to enhance people's lives through promotional materials, spanning digital ads, marketing collateral, and mechanicals, with clients such as Advil, Pronamel, Sensodyne, Solensia, Apoquel, and SpringWorks. I want to extend my heartfelt appreciation to my team, whom I had the honor of learning from and collaborating with on various projects.

Ogilvy Page

  • Client

    Concept

  • Health & Wellness

  • Branding

    Digital & Print Advertisement

    Campaign

  • Mentors: Justin Gitterman, Jennifer McCarthy
    Interns: Bridget Fleming, Alexis Verdes, Christina Knapski, Miranda Morrone, and Collin Digman

Highlighted Work

DIGITAL & PRINT ADVERTISING

Various Advertisements

A selection of advertising work developed in collaboration with cross-functional teams to inform and engage viewers. This collection includes digital and display ads, banner campaigns, batch emails, landing pages, and mechanicals for a range of brands.

CAMPAIGN

Helping the Helpers

Headspace x Ogilvy | Concept
During my Ogilvy Health internship, I served as Art Director for a pitch to the Ogilvy executive board promoting the mental health app Headspace. Our concept, "Helping the Helpers," highlighted those like first responders and psychologists who prioritize others before their own needs. I collaborated with the intern team to advocate for Headspace's support for these essential caregivers.

Headspace and Ogilvy Health collaboration logo with a smiling orange face and yellow background.
Cartoon characters with text about Headspace Health's history and achievements.
Illustration of animated characters engaging in activities, such as cycling, skateboarding, sitting, and resting under a tree. Text includes "Brand Overview" and details about a meditation app, its mission, slogan, and attributes.
Illustration of a smiling brain lifting a barbell labeled "MIND" next to text about mental health status, covering physician burnout effects and benefits of the Headspace app. Split background with light beige color.
Collage of mental health and wellness app advertisements from Wysa, Calm, Balance, Smiling Mind, and BetterMe, showcasing features like therapy, meditation, mindfulness, and self-care programs.
Illustration of a blue cartoon character wearing headphones, holding a smartphone, and smiling. Accompanied by text about "Headspace App Design" detailing visual and UX elements like non-human characters, intentional design choices, complexity of men
Collage of Headspace promotional graphics including cartoon characters in a workspace, stress reduction message, a Star Wars themed promotion, and a "Be kind to your mind" slogan.
SWOT analysis for a mental health app on an orange background. The strengths include strong brand awareness and free use for healthcare workers. Weaknesses involve paid membership limiting access. Opportunities highlight the rise in mental health awa
Yellow background with text stating 'Our Goal' in orange and 'Humanize The App' in black.
Text "Helping the Helpers" on orange background.
Illustration of a hand interacting with a Headspace app interface on a smartphone. Text on left reads: "Tone of Voice: Relatable, positive, encouraging" and "Big Idea: We want to humanize the Headspace app and make it more relatable to users, while u
Infographic with four columns highlighting mental health data and challenges for nurses, mental health workers, teachers, and veterans. Each category outlines specific statistics, issues, and main risk factors related to occupational stress and menta
Two profiles with quote descriptions; left: nurse in green scrubs, mask, and coat, identified as a registered nurse from Orlando, FL, shares how Headspace helps her unwind. Right: woman with curled hair, identified as a therapist from Austin, TX, men
Image featuring two sections: on the left, a female teacher holding books with a quote about the challenges of teaching; text below identifies her as a 3rd-grade teacher from Union, New Jersey. On the right, a male military officer with a child, shar
Orange background with text about timing and placement of advertisements. It suggests placing ads during emergency personnel shifts at 1am, 3am, 6am, 2pm, 5pm, 7pm. Ads should include meditation tools and promote downloads or free trials. Target audi
An orange background features the text "Estimated Advertising Plan For One Month" on the left and a breakdown of advertising costs on the right. Instagram costs $6.70 CPM for $1170 and 175,000 impressions. Facebook details 210 downloads monthly at $5
Table showing advertising costs for Facebook, Instagram, Television, Twitter, and YouTube. Details include cost per click, impressions, engagement, production, and specific campaign fees. Production costs for television are highlighted, and reference
Three smartphone screens show social media posts from Twitter, Instagram, and Facebook by "Headspace" featuring the phrase "Helping the Helpers." The images display a healthcare worker, medical professionals in an operating room, and soldiers.
Laptop displaying a YouTube video titled "Helping the Helpers" by headspace, with a yellow background and the words "Social Media" and "YouTube" visible.
Collage of scenes from a Headspace TV advertisement featuring animated characters in various environments, including a surgical room, a hallway with a phone showing "Be kind to your mind," a soldier in a dark area, an empty classroom, a teacher in fr
Yellow poster with text titled "Summary," outlining four concepts: Humanize, Validate, Recognition, and Empower, related to the Headspace app. Each concept includes a brief description of how to enhance user experience or app visibility.
Orange background with yellow text reading 'Thank You' and black text 'Any Questions?'

Behind the Scenes

IMG_9677.jpg
Group of six people posing playfully, standing and kneeling, in a room with red-orange walls, a large screen, and display shelves.
A group of six smiling individuals posing in front of a Headspace display screen.
Office lobby with red wall and Ogilvy logo, featuring a reception desk, glass walls, and modern seating area.
A group of people posing for a photo in an office setting, standing on a dark hardwood floor. They are casually dressed, with some in business attire. The wall in the background has a red abstract design.
Group of six people standing in an office with a red wall, smiling. There is a display case with awards and a large television behind them.
Ogilvy building entrance with black sign and flowers
Welcome poster for 2022 Ogilvy Health intern Taylor Anastasia. Includes photo and details: attending Kean University, majoring in Graphic Design, position in Production/Studio.
Two smiling people wearing red caps with handwriting-style text, indoors, near large windows and architectural elements.
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