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Ogilvy Health Cartoon characters with text about Headspace Health's history and achievements. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/caf0c20b-32d2-4ab1-8de5-02bd4a858e27/IMG_3570.jpg WORK - Ogilvy Health Group of six people posing playfully, standing and kneeling, in a room with red-orange walls, a large screen, and display shelves. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/1ea35264-31d3-4e53-a74a-b8d2fc8f5946/Slide4.png WORK - Ogilvy Health Illustration of animated characters engaging in activities, such as cycling, skateboarding, sitting, and resting under a tree. Text includes "Brand Overview" and details about a meditation app, its mission, slogan, and attributes. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/14ead4ed-6f7f-4c54-8df1-4e97f46eab96/IMG_6304.jpg WORK - Ogilvy Health A group of six smiling individuals posing in front of a Headspace display screen. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/3a9c0adb-e745-4fa2-aab6-f31dbb66546a/Slide6.png WORK - Ogilvy Health Illustration of a smiling brain lifting a barbell labeled "MIND" next to text about mental health status, covering physician burnout effects and benefits of the Headspace app. Split background with light beige color. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/ae6d17ea-00f7-453d-895a-a1600c4e187e/IMG_9744.jpg WORK - Ogilvy Health Office lobby with red wall and Ogilvy logo, featuring a reception desk, glass walls, and modern seating area. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/dafde889-a6ea-418d-980d-ba2d8eba6205/Slide7.png WORK - Ogilvy Health Collage of mental health and wellness app advertisements from Wysa, Calm, Balance, Smiling Mind, and BetterMe, showcasing features like therapy, meditation, mindfulness, and self-care programs. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/7ede309b-28bb-4e37-8b07-89204a02c8f5/IMG_3564.jpg WORK - Ogilvy Health A group of people posing for a photo in an office setting, standing on a dark hardwood floor. They are casually dressed, with some in business attire. The wall in the background has a red abstract design. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/58a0f5c5-4cf8-4e40-838a-d646ee4188b4/Slide5.png WORK - Ogilvy Health Illustration of a blue cartoon character wearing headphones, holding a smartphone, and smiling. Accompanied by text about "Headspace App Design" detailing visual and UX elements like non-human characters, intentional design choices, complexity of mental health, exit option for users, use of GIFs, and "choose your own adventure" feature. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/ee43cf0d-5d9c-4224-b66e-8c1705ce2f40/IMG_3566.jpg WORK - Ogilvy Health Group of six people standing in an office with a red wall, smiling. There is a display case with awards and a large television behind them. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/b654a090-5b49-4701-a004-cc9877afa0e8/Slide8.png WORK - Ogilvy Health Collage of Headspace promotional graphics including cartoon characters in a workspace, stress reduction message, a Star Wars themed promotion, and a "Be kind to your mind" slogan. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/3a2b00e0-fa3d-4a39-8d80-01ae96a89458/IMG_9634.jpg WORK - Ogilvy Health Ogilvy building entrance with black sign and flowers https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/5d1a934f-f965-44a1-b671-694fe9a78a78/Slide9.png WORK - Ogilvy Health SWOT analysis for a mental health app on an orange background. The strengths include strong brand awareness and free use for healthcare workers. Weaknesses involve paid membership limiting access. Opportunities highlight the rise in mental health awareness and Metaverse possibilities. Threats mention overuse of mental health narratives and increased competition. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/e28c579e-eded-4ad5-b25a-2c1ee95a1ba4/3CC02E1E-B1B4-40BE-BA09-038316EF2A24.jpg WORK - Ogilvy Health Welcome poster for 2022 Ogilvy Health intern Taylor Anastasia. Includes photo and details: attending Kean University, majoring in Graphic Design, position in Production/Studio. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/da3fde61-3849-4103-91f8-84219ca515fe/Slide10.png WORK - Ogilvy Health Yellow background with text stating 'Our Goal' in orange and 'Humanize The App' in black. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/0983a446-8dea-4114-b4ae-d8147b7a0f85/IMG_9769.jpg WORK - Ogilvy Health Two smiling people wearing red caps with handwriting-style text, indoors, near large windows and architectural elements. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/804639f4-5aa3-4ebd-aa03-808febefbd66/Slide11.png WORK - Ogilvy Health Text "Helping the Helpers" on orange background. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/890967da-7a8c-495b-80dd-7b211718f5ff/Slide12.png WORK - Ogilvy Health Illustration of a hand interacting with a Headspace app interface on a smartphone. Text on left reads: "Tone of Voice: Relatable, positive, encouraging" and "Big Idea: We want to humanize the Headspace app and make it more relatable to users, while utilizing characters. Highlighting accessibility is key in our campaign." Background is yellow. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/17a27306-3d45-4ba6-bfdd-c56110b5bf90/Slide13.png WORK - Ogilvy Health Infographic with four columns highlighting mental health data and challenges for nurses, mental health workers, teachers, and veterans. Each category outlines specific statistics, issues, and main risk factors related to occupational stress and mental health. Includes small circular images representing each group beneath their respective columns. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/c69b6efb-ed5b-443c-8d76-4f3fafc7fd5f/Slide14.png WORK - Ogilvy Health Two profiles with quote descriptions; left: nurse in green scrubs, mask, and coat, identified as a registered nurse from Orlando, FL, shares how Headspace helps her unwind. Right: woman with curled hair, identified as a therapist from Austin, TX, mentions using Headspace to maintain mental health for her clients. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/7409746b-e873-4d14-a411-fa872ee42747/Slide15.png WORK - Ogilvy Health Image featuring two sections: on the left, a female teacher holding books with a quote about the challenges of teaching; text below identifies her as a 3rd-grade teacher from Union, New Jersey. On the right, a male military officer with a child, sharing thoughts on serving and mental health challenges; text below identifies him as a First Lieutenant from Seattle, Washington. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/70861eda-a685-49bc-8226-40d449137382/Slide16.png WORK - Ogilvy Health Orange background with text about timing and placement of advertisements. It suggests placing ads during emergency personnel shifts at 1am, 3am, 6am, 2pm, 5pm, 7pm. Ads should include meditation tools and promote downloads or free trials. Target audience includes YouTube viewers. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/37596d08-3f1b-434b-bb44-aef1272d8bb0/Slide18.png WORK - Ogilvy Health An orange background features the text "Estimated Advertising Plan For One Month" on the left and a breakdown of advertising costs on the right. Instagram costs $6.70 CPM for $1170 and 175,000 impressions. Facebook details 210 downloads monthly at $5.47 per download, with a total budget of $1170. Twitter has a cost of $1.35 per promoted tweet, with the same $1170 budget dispersed among tweets and accounts. YouTube costs $0.20 per view, budgeting $2000 for 10,000 views. TV via Hulu costs $30 per 1000 impressions, with a $2000 budget for 67,000 impressions. The total budget is $7500. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/3b81c73f-ae26-4463-8d50-5db608f1008a/Slide17.png WORK - Ogilvy Health Table showing advertising costs for Facebook, Instagram, Television, Twitter, and YouTube. Details include cost per click, impressions, engagement, production, and specific campaign fees. Production costs for television are highlighted, and references to additional financial information in the appendix are noted. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/6e8952a1-8211-480a-b010-36e5c637eda2/Slide19.png WORK - Ogilvy Health Three smartphone screens show social media posts from Twitter, Instagram, and Facebook by "Headspace" featuring the phrase "Helping the Helpers." The images display a healthcare worker, medical professionals in an operating room, and soldiers. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/5fe7055e-0999-4527-b394-a9a58a43f660/Slide20.png WORK - Ogilvy Health Laptop displaying a YouTube video titled "Helping the Helpers" by headspace, with a yellow background and the words "Social Media" and "YouTube" visible. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/51fc9388-1bc7-4fbb-b71c-6b56d9f9888b/Slide21.png WORK - Ogilvy Health Collage of scenes from a Headspace TV advertisement featuring animated characters in various environments, including a surgical room, a hallway with a phone showing "Be kind to your mind," a soldier in a dark area, an empty classroom, a teacher in front of students, and a family on a couch with the text "Helping the Helpers." https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/907757ae-c8bc-4425-a4ca-82b8acbf4a48/Slide22.png WORK - Ogilvy Health Yellow poster with text titled "Summary," outlining four concepts: Humanize, Validate, Recognition, and Empower, related to the Headspace app. Each concept includes a brief description of how to enhance user experience or app visibility. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/8244aa9b-3c5e-4497-9edd-6a880f628067/Slide23.png WORK - Ogilvy Health Orange background with yellow text reading 'Thank You' and black text 'Any Questions?' https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/207e3967-5572-4b20-b974-d8ae33b1bb34/Artboard+3.png https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/39b540e4-4e79-49f1-940c-9aa986e16e57/Zoetis_300x600.jpg https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/cd9b6e2d-1200-4415-ba1e-43e7010041a0/Screenshot+2026-01-27+at+9.35.15%E2%80%AFPM.png https://www.tayloranastasiadesigns.com/work/mrm-for-health monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/e11e4836-bb18-4dde-87c6-01c1821eee52/Slide1.png WORK - MRM for Health Image shows a red-tinted scene of people interacting outdoors, with prominent text overlayed. The text reads, "Omnichannel Awareness Campaign: Doctors Without Borders x National Healthcare Quality Week," dated Thursday, August 3rd, 2023, with the Médecins Sans Frontières logo. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/495cd2ec-0be0-4b01-a8dc-d2136c7971ee/Screenshot+2023-08-08+at+11.58.30+AM.jpeg WORK - MRM for Health Five people smiling and holding signs in front of 'MRM for Health' logo. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/c49981aa-d3a6-4daa-a9ce-6bd9276fcc6d/Slide1.png WORK - MRM for Health Text on green grass background: "MW Sustainability Initiatives" followed by names Jorge Abascal, Beatrice Gomes, Maggi McCann, and Taylor Anastasia. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/4fd98965-fbcf-45e0-884c-bffaf9372c91/Slide2.png WORK - MRM for Health Healthcare presentation slide outlining agenda: "About Us," "The Organization," "The Awareness Holiday," "Competitor Insights," "Target Audience," "Strategy," and "Q&A." Background shows healthcare professionals in surgical attire. Text "Context & Agenda" with points on creating an omnichannel campaign for a non-profit healthcare organization and associating it with a holiday. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/bbcbc832-fec2-48df-bfc2-43086d6dcec7/Screenshot+2023-08-08+at+11.58.48+AM.jpeg WORK - MRM for Health Group of people in a meeting discussing project management with laptops https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/b86d7100-2a20-4eea-a1be-35982cfff32a/Slide2.png WORK - MRM for Health Infographic titled 'WEforestation' describing McCann Worldgroup's initiative to plant trees for every new hire. Background shows a person planting a tree. A world map highlights deforestation issues in New York, Sweden, Brazil, Nigeria, the Philippines, and mentions the environmental impact. The New York Times is cited at the bottom. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/a55187ba-1a32-436f-9e5e-843a516e1ebc/Slide3.png WORK - MRM for Health Smiling girl with a healthcare worker wearing gloves and a stethoscope, with 'About Us' text in foreground. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/bb3e1ca0-4981-4359-b73e-7b4611570319/Screenshot+2023-08-08+at+11.59.04+AM.jpeg WORK - MRM for Health A group of people sitting around two tables in a brightly lit office space, engaging in conversation. The tables are set with dishes and glasses, and the room has large windows with blinds and a simple, modern decor. The group appears to be a mix of men and women, casually dressed, suggesting a corporate or social gathering. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/c1709bd9-76b0-4aa6-8d7d-34089c58cf9c/Slide3.png WORK - MRM for Health Person placing a plastic bottle into a recycling bin with AI features, labeled 'Smart Trash.' Insights and ideas about using AI sensors for efficient waste disposal are provided, alongside Walmart branding. BuzzFeed and a quote emphasize eco-friendly technology. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/79a4a195-98de-484b-92c0-c81c7c0d45e1/Slide4.png WORK - MRM for Health Team introduction slide with five individuals. Each photo is enclosed in red circles with corresponding names and roles: Alexa O'Brien (Account Management), Lauren Buonomo (Account Management), Taylor Anastasia (Art Director), Evyn Goldstein (Project Management), Sherry Kou (Strategy). https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/9328e4fe-323e-4df8-beb1-6f233a51e271/Screenshot+2023-09-25+at+2.22.23+PM.png WORK - MRM for Health Two people collaborating at a whiteboard with slide structure diagrams and notes in an office setting. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/46246b2d-ad46-4943-977a-1f9a1c27d995/Slide5.png WORK - MRM for Health Woman cycling on stationary bike inside office, promoting sustainable charging stations with bike-powered, solar-powered, and empowering options at MW. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/7ae7ec0d-6815-45bf-be4d-4434e8ccfa21/Slide5.png WORK - MRM for Health Presentation slide with 'Our Philosophy' and 'Our Processes' sections. Philosophy includes points on ownership, engagement, targeting, and collaboration. Processes cover identifying, discovering, developing, and creating strategies. Background image shows a stethoscope. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/37c0eb48-289e-4e54-9fc0-d662ddcb6215/Screenshot+2023-09-25+at+2.22.43+PM.png WORK - MRM for Health Office lounge area with people working on laptops, sitting on armchairs, and interacting around round tables. Large windows in the background provide natural light. A modern ceiling light fixture is visible. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/d39bfdf0-c538-4a57-9683-855d51941aef/Slide4.png WORK - MRM for Health Promotional image titled 'MW x Meta The Eco-Office,' highlighting a sustainable collaboration workspace concept using the metaverse. Features include a photo of a person using virtual reality in a digital office environment. Text discusses sustainability, creativity, and reducing carbon emissions. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/9a2e8ab3-bd90-4a00-a813-272ce4dccbef/Slide6.png WORK - MRM for Health Red-tinted image of a healthcare worker examining a child, with a person holding the child. Text reads 'The Nonprofit Organization.' Logos are present in the top right corner. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/010a128a-4449-4219-822b-2ab83cc0c635/Slide7.png WORK - MRM for Health Doctors Without Borders presentation slide featuring the organization's logo and information about their mission and founding. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/a50e91a7-e475-43cd-8404-635aee32cdb3/Slide8.png WORK - MRM for Health Text about brand challenges for a healthcare organization, focusing on misconceptions and audience interaction, next to an aid worker in a vest standing in rubble. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/21ca35c3-c152-49b1-b1c5-81e1ede973e3/Slide9.png WORK - MRM for Health Healthcare worker in protective gear administering a nasal swab test to an elderly man outdoors, overlaid with text 'The Awareness Holiday'. Logos present at the top right. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/a3cea901-d231-4a30-b7be-f2ff9ac6b4f0/Slide10.png WORK - MRM for Health Infographic about National Healthcare Quality Week, observed October 15-21, 2023, with focus on healthcare quality, gratitude to frontline workers, and recognizing healthcare providers. Includes a cycle diagram with government, healthcare system, and patients. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/a292ba70-09dc-4d11-8a70-bb4d3cee73bd/Slide11.png WORK - MRM for Health Word cloud with terms related to "Healthcare Quality": safety, awareness, patients, transform, support, speak up, training, improvement, and more. Title: Social Intelligence about NHQW. Note: Healthcare Quality Week lacks social media recognition, focusing on patient safety awareness by HCPs. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/26f2d2f7-02d7-4f4d-8ca7-c950f80646a7/Slide12.png WORK - MRM for Health Diagram titled 'Competitor Insights' with four quadrants labeled HCP, Consumers, Celebration, and Resources. Includes logos for NAHQ, GE HealthCare, NICHQ, and Doctors Without Borders, with corresponding descriptions: Annual HCP Conference, Medical Tech Sponsorship, Digital Course and Resources, and Our Opportunity. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/24d8bd05-032d-42a9-a763-bfb6bb0ffd0d/Slide13.png WORK - MRM for Health Research summary slide with insights and opportunities. Insights include involvement in brand, patient safety awareness, and HCP community focus. Opportunities suggest deeper engagement, unspoken conversations, and broadening NHQW scope. Images of diverse healthcare scenarios are at the bottom. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/7783b3c9-d852-4e23-a41e-eefac412027a/Slide14.png WORK - MRM for Health Person offering a helping hand to another person, with the words 'The Campaign' overlaid on a red-tinted background; logos for MRM and Médecins Sans Frontières present. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/5248a399-0b60-4afe-9f9e-58a4c904f105/Slide15.png WORK - MRM for Health A presentation slide featuring text about Doctors Without Borders celebrating healthcare workers and teams. It mentions their impact on patients and highlights roles like quality care, business administration, creative volunteers, employees, and donors. Background image shows healthcare workers with medical equipment. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/369a6849-023d-4a22-967d-85422cd38f09/Slide17.png WORK - MRM for Health Image of diverse people joining hands in a team gesture, overlaid with a red banner that reads 'Greater With You' along with two logos. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/08472f37-c89e-4763-b52a-08f00faeefcd/Slide18.png WORK - MRM for Health Three circles showing campaign objectives: 1) Person with mask unloading boxes labeled "Disposable Face Mask" - text: "Raise Awareness, Uncover Greatness". 2) Elderly woman receiving medical attention - text: "Showcase Impact, Cultivate Greatness". 3) Hands holding each other - text: "Recruit Help, Become Greatness". https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/4eb3db2d-568c-4288-a497-b189606124e9/Slide19.png WORK - MRM for Health Slide titled "Creative Tone" showing three sections: Inspire with a lightbulb icon, Unite with a network icon, and Captivate with speech bubble icons. Each section describes how these feelings are achieved in a campaign. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/37e6bbd2-e88d-4625-86b8-38edf8fbf98d/Slide20.png WORK - MRM for Health Red-tinted image of a healthcare professional interacting with a patient, with the text "Target Audience" in the foreground. Logos for MRM and a humanitarian organization appear at the top. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/1550c25a-52e1-4a2c-a1a8-f542e2a5d665/Slide21.png WORK - MRM for Health Infographic about Generation Z, aged 18-26, surrounded by four themes: The White Space, The Activists, The Next Workforce, and The Explorer. Includes statistics and quotes highlighting Gen Z's characteristics and interests. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/2561ebf5-492e-484c-a104-60076d31aa08/Slide22.png WORK - MRM for Health Infographic titled "Social Media: The Driving Force Of Gen Z" featuring a smiling person with a child. Text highlights include: Ages 18-26 for Instagram and TikTok popularity, 90% with social media accounts, and over 5 hours spent on social media daily. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/a0eca6b6-be09-4912-871a-2c211e219ba0/Slide23.png WORK - MRM for Health Presentation slide with two persona profiles named Mike and Julia, detailing their age, education, career aspirations, social networks, information access sources, motivations, and challenges. Includes black and white photos of the individuals, with Mike wearing a 'Volunteer' shirt and Julia making a peace sign. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/58876689-aa8d-4699-b643-067b8b5905fd/Slide24.png WORK - MRM for Health Two people wearing masks, with one person placing a hand on the other's shoulder, set against a red-tinted background with the word "Ecosystem" displayed. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/4cea6aab-8d27-4658-bf86-e82e762ba96c/Slide25.png WORK - MRM for Health Diagram of an ecosystem journey showing stages: "Drive Traffic" with Social Media Paid Ads, "Engage" with DWB Landing Page, and "Convert" with Volunteer Sign-Up Page, Donate Page, and Share Your Story. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/590dfa9d-a2d6-4888-bcda-ccdf7e6228fa/Slide26.png WORK - MRM for Health Marketing strategy slide featuring "DOCuseries" plan with steps: teasers on social media, launch on DWB page, and driving traffic to pages. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/53160078-2dfb-4e53-8e01-b3d6409c981b/Slide27.png WORK - MRM for Health Laptop displaying a landing page for "Doctors Without Borders" with buttons for Volunteer, Share, and Donate. The page features health professionals and a headline about healthcare quality. Navigation links are visible at the top. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/86e9279e-b010-45f8-8285-cdd965ac124b/Slide28.png WORK - MRM for Health Group of people in an educational or professional setting collaborating over documents, with the text 'Social Channels' in the foreground. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/8cdce926-c3b8-4393-aa02-c4d48dc6a559/Slide29.png WORK - MRM for Health Flowchart illustrating a messaging strategy for an organization. It includes phases: Pre-Launch (Uncover Greatness: Awareness), Launch (Cultivate Greatness: Consideration), and Post-Launch (Become Greatness: Action). There are content pillars: Background, Testimonial, and Involvement, corresponding to stages in the desired behavior journey (Know About DWB, Understand Its Impact, Want to Get Involved, Take Part). https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/67d173c4-25c7-4e8d-b5cf-011a7aa5a8aa/Slide30.png WORK - MRM for Health Flowchart showing marketing phases with Instagram strategy, including uncovering, cultivating, and becoming greatness. Includes engagement plan with posts, stories, and reels. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/297d5ee8-3862-4cfb-ba5d-0eafa4c67928/Slide31.png WORK - MRM for Health Flowchart illustrating a marketing strategy with phases Pre-Launch, Launch, Post Launch. Messaging Journey includes 'Uncover Greatness,' 'Cultivate Greatness,' 'Become Greatness.' Desired Behavior Journey involves 'Background,' 'Testimonial,' 'Involvement.' Instagram and TikTok channels highlighted. Channel Insight and Engagement Plan focus on community content and using hashtags and micro-influencers. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/c5e93306-f158-4a9c-9393-9f93c0d56fc7/Slide32.png WORK - MRM for Health Flowchart showing marketing phases and social media channels. Includes pre-launch, launch, and post-launch stages labeled as "Uncover Greatness," "Cultivate Greatness," and "Become Greatness." Channels listed: Instagram, TikTok, LinkedIn, and Facebook, with insights and engagement plans for LinkedIn and Facebook. Messaging and behavior journey also shown. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/181d1d4b-624e-43d1-9862-b885366b0287/Slide33.png WORK - MRM for Health Doctor examining a child with a woman beside, medical setting, overlaid text says 'Social Content'. Logos for MRM and Doctors Without Borders." https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/a7f1ed37-3dc9-4b0d-b921-e8d7109cdd7d/Slide34.png WORK - MRM for Health Content calendar for NHQW in October 2023. Weekly topics include healthcare quality statistics, history of DWB, volunteer and patient stories from various countries, and engagement reminders. The calendar is divided into pre-launch, launch, and post-launch phases. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/9e85a6eb-1c2b-41ae-93e9-1072425ada69/Slide35.png WORK - MRM for Health Two smartphone screens displaying content related to Doctors Without Borders. The left screen shows an Instagram post stating "We provide care to over 70 countries globally." The right screen has an interactive question about a prestigious award received by the organization in 1999. On the right, there's a text section titled "Content Group Background," with example messages and explanation of their importance, emphasizing global healthcare quality and awareness. The bottom section has the text "Uncover Greatness Awareness." https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/98ca81e9-6d8c-4e90-b318-6a53225fc6bd/Slide36.png WORK - MRM for Health A presentation slide featuring a mockup of a smartphone displaying a TikTok profile of a volunteer named Bianca, a college political science major. The screen shows her involvement with Doctors Without Borders. The right side of the slide includes text with scenes describing Bianca’s volunteer activities and the importance of using first-person narratives to connect with Gen Z audiences. The bottom has a gradient red-pink bar with the words 'Launch Cultivate Greatness Consideration.'" https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/cbb2eba3-76c8-410b-b17b-f0900c921d09/Slide37.png WORK - MRM for Health Two smartphone screens showing social media posts by Doctors Without Borders, highlighting calls for Gen Z to join their mission, with messages encouraging participation. Text on the right explains the importance of inclusivity and involvement, with example messages promoting action and discovery of personal greatness. Red and white color theme throughout. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/f1da3e79-735a-4be9-86da-09a8367a67be/Slide38.png WORK - MRM for Health Slide titled 'Executive Summary' with sections 'Our Insights' and 'Our Strategy.' Insights include organization details, holiday focus on patient safety, Gen Z as target audience, and NHQW competitiveness. Strategy involves a DOCuseries, objectives to attract diverse DWB participants, and using social media for storytelling. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/c620f9b5-ca43-47a9-a4dd-7c388ce57ac6/Slide39.png WORK - MRM for Health Healthcare professional engaging in conversation during Q&A session. https://images.squarespace-cdn.com/content/v1/6440213fb5479b63ae15fa94/c84fdec1-60ed-4bcb-bf9f-bfc576415153/Slide40.png WORK - MRM for Health Red-tinted collage featuring people working and a stethoscope. 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